Millennial or Boomer--Whom Do You Approach?

Millennials and Baby Boomers: Two massive generational cohorts, both with great opportunity and challenge for fundraisers. Where do you, as a fundraising organization,  focus your efforts?  Of course, you don't need to approach one group to the exclusion of the other, but each can play an important role in your  donor base. This animated infographic compares these two groups--their giving stats, concerns, demographics, etc.--to inform your decisions on how, when and where to make an approach.